The Random Ramblings of Lauren

Controversy over the specific role and responsibilities of the Public Relations Industry has been argued by many, due to the significant overlaps with the Marketing, Advertisement, Journalism and Publicity trades. But in essence, one of a PR practitioner’s biggest tasks is successful communication of the corporate image in order to maintain a strong reputation, build a positive stigma, and gain loyalty to the company. Communication can be focused internally (within the company e.g. employees, management, investors etc.) or externally (to the public, consumers, stakeholders etc.). In addition, the benefits of this allow the company to keep their customers and their workforce consistently informed, as well as providing the opportunity to receive feedback which allows them to improve their business. One of the best tools of communication is Organisational Narrative, which tactfully portrays a “story” of an organisation's ideal image to the public, and in doing so helps to evolv...